Mobile phone users are finding yet another way to put their phones and other portable devices to use— by cruising the Internet with mobile devices. And while it can be expensive to surf the Web this way, millions of mobile device users are already doing so.  In fact, enough users are doing so that a new domain extension has been created: .mobi.

.mobi that has been established for sites created for websites targeting the mobile Web surfer community.

Search engine companies are focusing their sites on this community of users, offering mobile search options. In fact, Google mobile search is already a major player in this market.

So how do you make sure your site is search engine optimized for mobile devices?
 
Thankfully, the SEO practices are the same as with conventional website SEO, although you should keep in mind that with a mobile site you want your code lean in order to enhance downloading time. Moreover, content should be separated from format by using CSS through an external style sheet. This CSS file can be loaded into a mobile browser's cache once and can then be used repeatedly.

As with conventional websites, you should use quality content and have an effective design and navigation scheme to make your site a must-see, and an easy download, on the mobile web.