The year 2007 rapidly approaches, and some stop to reflect on the past year, as other look ahead with anticipation. I think about where the world of marketing currently is.

Those that choose to invest in their budget in interactive marketing are no doubt reaping the benefits. I am currently planning my entire wedding from the comfort of my own home. Since I work in the world of SEM, SEO, PPC and such, I treat every site I visit as if it were one of my clients, and tend not to click on sponsored links as I browse.

One day, a friend of mine was assisting me in the search for my ceremony and reception location, and there among the sponsored links we found exactly what I was looking for. So we clicked. The web page before us was beautiful. After navigating the entire site I gave them a call and signed the contract that week. The fun doesn’t stop there, oh no!

I found my bridesmaid, flower girl, and mother of the bride dresses, flowers, cake, you name it, all with the help of my wedding planner, Mrs. Google. 

Small business owners can’t afford to miss the opportunity of online marketing. It levels a very competitive playing field, especially with 20 and 30-something customers who often shop online before they ever step into a store.