Yahoo! Search's second algorithm update has come and gone like the spring rains here in Texas. Much like a summer afternoon rain shower on the Texas prairies, we haven't seen any significant impact - positive or negative, in terms of client's search engine rankings resulting from this algorithm update.

IMO...Yahoo! Search is seeking publicity knowing that Google's recent algorithm update (code name: Bourbon) created a significant buzz in the SEO world. Both updates conveniently made before the WebmasterWorld conference in New Orleans. Strategic PR at it's finest!