Update: Live.com Still Posing Problems for Web Analytics

Friday, September 15, 2006

Update: Live.com Still Posing Problems for Web Analytics

Posted By Tyson Kirksey

Earlier this week, MSN Search official rebranded as Live Search. Live.com and search.live.com have been in beta for most of the year now. In March I posted about live.search.com not including search phrases in the referring URL. It appears that once again, Live Search is proving to be problematic. This morning Barry posted at SERoundtable and SEW about Live.com not passing any referer information at all.

As an example, when you go to Google or Yahoo or ASK and search for Callaway Golf Clubs, that phrase is embeded in the referring URL that is passed through the server headers. A line would be passed to the browser such as this:

Referer: http://www.google.com/search?hl=en&q=callaway+golf+clubs&btnG=Google+Search

Web analytics programs like zWebTulz and others use this referring URL to determine which search engine the user came from and what their specific query was. This is a basic function of web analytics, performed by even the most basic packages like Analog or Statcounter. I'm almost certain that this will be corrected in the near future by Microsoft.

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