Has anyone else noticed the indented subcategory links that have a tendency to appear under the first listing in Google? For example, if you search for “Kodak” in Google you can see that the first result is immediately followed by another set of indented links for specific pages within the Kodak site.

So what are these links?

According to a post by Danny Sullivan on Search Engine Watch, Google is now calling them “sitelinks”. Apparently they are a permanent addition to Google search. While they only appear for the first result in Google, they do not necessarily show up for every search. However, I did notice them appearing more often when searching for brand or company names.

Sitelinks. So now we know.