Outsell, Inc. has released its second annual report on U.S. ad spending and, based on their survey of 1,010 advertisers and media companies, spending on advertising on search engines is expected to grow 39 percent.

The press release, issued by Outsell,  indicates that overall online spending will grow 20 percent.

Interestingly, 49% of those surveyed indicated they plan to reduce their Pay Per Click (PPC) spending because of click fraud concerns.

The report demonstrates the growing confidence advertisers are gaining in marketing on the Internet, as online spendings share of ad budgets rises while more traditional media will see continuing declines in ad spending.

Also noteworthy in the report is the fact that advertisers rate online advertising as a very effective means of branding, wihch runs counter to the conventional wisdom that online is effective for generate leads, but poor for branding.

Expect to see an increased focus on search engine optimization (SEO), as these same advertisers continue to see the value of SEO in both attracting prospects and bolstering their branding efforts.

If you'd like to know more about how you can leverage SEO to both develop your brand and attract prospects, why not give us a shout today? One of our Zunch account executives will be happy to discuss what SEO can do for you. 

And if PPC is part of your online marketing efforts, don't forget that we also specialize in click fraud detection, and can help you both identify and recover ad dollars lost to fraud.