Microsoft to Purchase Analytics Firm

Friday, May 05, 2006

Microsoft to Purchase Analytics Firm

Posted By Tyson Kirksey

Via the Google Analytics Blog, Microsoft will reportedly announce the acquisition of DeepMetrix, a long-time player in the web analytics market. In a move remanicent of Google's purchase of Urchin one year ago, Microsoft will integrate analytics into their AdCenter engine. This just reinforces the fact that if you're running a PPC campaign, you MUST have an analytics suite to track success. Viewing the bounce rate, visit paths and conversion rate of your PPC is impossible without analytics.

Plug: The Zunch PPC team uses zWebTulz extensively to track our clients PPC spend from every engine.

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