Google Adwords API

Monday, January 15, 2007

Google Adwords API

Posted By Ravi Dubey

Google Adwords API can help you manage your Adwords program more effectively.

Google Adwords API comes as a relief for Search Marketers holding large or complex Adwords accounts, as well as all third party advertisers.

To reap the best results of Google Adwords API, you need to have programming skills. It supports languages like Java, .NET, Perl, PHP, Python, OCAML, Ruby and XML. Signup requires setup of a My Client Center (MCC), which offers powerful controls like:

a.       Viewing up to 1,000 linked AdWords accounts.
b.       Access to relevant information from one platform.
c.       Run reports on multiple client accounts.
d.       Your clients have login access to their individual accounts.
e.       Generate automatic keywords, ad copy.
f.        Integrating AdWords data with databases, such as inventory systems.

For more information, visit:
http://www.google.com/apis/adwords

Below is example how “Adwords API” would Over Perform a normal Adwords Campaign.

Just imagine if you search for “temperature in Texas” and you see the Ad showing real time temperature in Sponsored listing at Google.com. It’s pretty certain that it will overshadow other ads.

Texas Temperate – 9^oC.
Real Time Temperature Online
Find Temperature for Your City Now!
YourDomain.com

Similarly, a sports site wanted to attract a huge number of visitors, so they planned and implemented a similar Adword technique.

They designed an ad where visitors can see the LIVE Football score while searching for anything related to football or sports related phrases/keywords. The campaign had a 15% Click Through Rate (CTR), which is excellent!

Germany V/S Italy
Germany - 0, Italy – 1
Get Live Score Update now!
YourDomain.com

Adwords API makes this possible by giving you the flexibility of generating automatic keywords, Ad text, and URLs, as well as integrating Adwords data with database.

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