Drawing a Blank?

Thursday, January 25, 2007

Drawing a Blank?

Posted By Lisa Shaps

Drawing a Blank?

If you are trying to start a search engine optimization or Pay Per Click (PPC) campaign, you probably know that one of the first steps is building a keyword list. You might think that you know the keywords best suited to your site, because it is your company or product that you are advertising, but you may well be wrong in that regard.

There are millions of people searching the Internet who don’t necessarily think like you. As a result, they may enter keyword phrases totally unrelated to what you believe they would use to find your site. Words that may be obvious to you may not be the words that your customers search for.

A helpful tool to help solve this problem, besides MSWord’s Thesaurus (ha ha), is a program called “Wordtracker.”

Wordtracker is a tool that will help you immensely in choosing keywords that are not only right for your products and services, but are the most advantageous for your particular ad campaign.

Basically, Wordtracker takes the guess work out of creating a keyword list.

Try it, and never miss a prospect again just because you weren’t using the right keywords.

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