According to Forrester Research's 2006 Internet Marketing Report, website visitors want three things from your website when they visit:

1.  High quality information.  Good, relevant information is the single biggest influence on a website visitor both staying at and returning to your site.

2.  Ease of use. The site must be simple and easy to navigate or they'll become discontented and leave.

3. Quick Download.  Visitors hate to wait. Most become frustrated if they have to wait more than a few seconds for a page to download, and will abandon it within five seconds.

How should you use this information? Review your site to make certain you are offering quality content on your site. Make certain your site architecture is easy for visitors to navigate.

And avoid using images or graphics that slow the downloading of a page. Remember, there are still a large number of people using dial up for their Internet access. Don't assume that everyone visiting your site has a fast connection and can download your web page in a matter of one or two seconds.

 In my opinion, the single most significant factor is having good, relevant content on your site. This accomplishes two things:

1. If a visitor sees content that he or she believes will give them the information they are searching for, they'll stick around.

2.  Good, relevant content also is great "spider food," meaning the search engines love content and having good content helps your rankings in the Seach Engine Page Rankings.

So, check that site out now. And if you need help, you know who to call.